Black Lives Matter Flag – Standards Designs and Display Guidelines

Black Lives Matter Flag – Standards Designs and Display Guidelines

The Black Lives Matter (BLM) flag is a symbol of the international human rights movement that campaigns against violence and systemic racism toward black people. The flag features a black background with white text and was adopted in 2020 after the death of George Floyd. The BLM movement is decentralized with no hierarchy, but specific organizations like the Black Lives Matter Global Network Foundation operate under its banner. As of 2021, there are about 40 BLM chapters in the U.S. and Canada. In February 2023, the U.S. Consulate in Curacao raised the BLM flag to celebrate Black History Month and show commitment to promoting diversity and equity. The flag has been flown worldwide as an act of support for the movement’s ideals of racial justice and ending systemic racism. While the slogan “Black Lives Matter” is not trademarked, the black background with white text design has become the quintessential flag for the BLM movement. It is a visible symbol of the collective responsibility to confront racial injustice and inequity experienced by black communities.

The Different Designs Available for Black Lives Matter Flags

The Black Lives Matter (BLM) flag is available in various designs and formats, primarily featuring the iconic black background with white text. Here are some notable variations:

  • Standard Design

    The most recognized design features a simple black background with the words “Black Lives Matter” in bold white letters. This design symbolizes the movement’s commitment to addressing racial injustice and is commonly used at protests and rallies.

  • Outdoor Quality Flags

    Some flags are designed for durability and outdoor use, featuring vivid colors on both sides. These flags may be made from high-quality materials to withstand various weather conditions.

  • Different Sizes

    The BLM flag is available in multiple sizes, with a popular option being 3′ x 5′. This size is suitable for display on standard flagpoles and is often used in both residential and public settings.

  • Additional Features

    Many BLM flags come with features such as a canvas header and brass grommets, enhancing their durability and ease of display on flagpoles.

  • Custom Designs

    Some retailers offer variations that may include additional graphics or colors, allowing for personalization while still conveying the core message of the movement.

Popular Ways to Display a Black Lives Matter Flag

There are several popular ways to display a Black Lives Matter (BLM) flag, reflecting the movement’s significance and commitment to racial justice. 

Here are some common methods:

  • Flagpoles

    The BLM flag can be flown on standard flagpoles, either at home or in public spaces. Many people choose to display it alongside the American flag to signify solidarity with the movement while honoring national ideals.

  • Protests and Rallies

    The flag is commonly seen at protests, marches, and rallies advocating for racial equality and justice. Participants often carry the flag to show their support and raise awareness about the issues the movement addresses.

  • Home Display

    Individuals may hang the flag on their homes, either on a flagpole or mounted on a wall. This serves as a visible statement of support for the BLM movement within their community.

  • Gardens and Yards

    Smaller versions of the flag, such as garden flags, can be placed in yards or gardens, allowing for a more intimate and personal display of support.

  • Community Events

    The BLM flag can be displayed at community events, educational forums, or gatherings focused on discussions about race and social justice, promoting dialogue and awareness.

  • Art Installations

Some artists incorporate the BLM flag into larger art installations or murals, using it as a canvas to express messages of hope, resistance, and solidarity.


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